In tackling Onia's need for digital evolution, I spearheaded a redesign of their website for both desktop and mobile users, focusing on modern UX/UI principles to enhance usability and aesthetic appeal. This redesign aimed to improve site navigation, speed, and visual presentation, ensuring Onia's swimwear was showcased effectively to elevate the online shopping experience. Alongside this, I introduced a new design system to Onia's branding across various platforms, supporting this with targeted marketing campaigns that effectively highlighted the brand's values and latest offerings, leading to increased customer engagement and conversions.
The outcomes of these initiatives were immediately evident, with Onia experiencing a surge in website traffic, improved engagement metrics such as longer visits and reduced bounce rates, and a notable increase in sales, particularly from mobile users. The responsive design effectively catered to a mobile-first audience, while our comprehensive campaigns and revamped packaging design solidified Onia's position as a premium swimwear brand. These efforts not only enhanced Onia's digital footprint but also reinforced its market presence, setting a new standard for brand cohesion and customer experience in the competitive swimwear industry.
