Embracing Simonett's unique vision, my team embarked on a comprehensive branding overhaul. I developed a custom typography for the logo that echoed the brand's sophistication, alongside a cohesive graphic system that elevated her imagery. The packaging was reimagined to not only reflect the quality of Simonett's creations but also to make a memorable unboxing experience for her customers.
This holistic approach transformed Simonett’s online and physical brand presence, resulting in a significant uplift in customer engagement and brand recognition. The new website, with its intuitive design and immersive visuals, saw increased traffic and longer engagement times.
Simonett's refreshed brand identity and packaging have since become a iconic, solidifying her position in the competitive fashion industry.
